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50 phrases that make you money the second you say them.

And the fifty you're saying instead.

Enter your email. It's yours in about 30 seconds.

Here's the thing

Four words. That's usually the whole fix.

Most of what's costing you deals isn't rude or pushy.

It's small, weak, apologetic little words that leak your doubt into the room. And the swap is tiny.

"It's just two thousand dollars."  →  "It's two thousand dollars."

"Sorry to bother you."  →  "I'm glad I caught you."

"I think this could maybe help."  →  "This will help, and here's how."

Same message. Completely different person saying it.

What's inside

Fifty swaps. All of them usable today.

  • What to say instead of sorry — you're not a bother, stop announcing yourself as one
  • The word "just" — the tiniest confidence killer alive
  • How to sound certain — the words that undo your whole sentence
  • How to say your price — and what to say right after it
  • How to follow up without sounding like you're begging
  • What to say the moment they say yes — this one's worth money on its own

Plus a one-page cheat sheet you can print and stick near your desk.

Send it to me

Fair warning

You're going to recognize yourself.

Everybody does. I did, and I wrote it.

That's kind of the point. You can't fix something you don't notice you're saying.

Read it once. Use it on the next email you send.

Why I'm giving it away

It's my favorite chapter in the whole book.

I wrote 183 pages on how to close without pushing anyone. This is chapter eleven, and honestly it's the most immediately useful thing in there.

So take the whole chapter. Not a preview.

Because you've got an email to send today, and I'd rather you send a good one.

Send it to me

Meet Nim

Hi, I'm Nim.

I help successful women close bigger deals, charge what they're actually worth, and scale — without the pushy, sleazy, exhausting stuff.

I have a master's degree in dance and I've built three companies, which tells you roughly how much of this I learned the hard way.

I undercharged. I overexplained. I apologized in every single email. Then I worked out that being quiet was never the problem, and everything changed.

USA Today bestselling author. TEDx speaker. Fun human.

You don't have to get louder to win bigger.

You just have to say the right thing, then zip it.

Fifty of them. All fixable in about four words.

One good note a week after that. Nothing else, ever.